A recent Reuters report showed online advertising for the first quarter of 2006 rose 38% over last year. Advertising also rose over 6% compared to the 4th quarter of 2005. While advertising was up as whole across the internet the largest gains were realized by Google's Adwords Program and Yahoo's Overture program. Last year online advertising topped over 12 billion dollars.

Analysts believe the increase is not only due to new advertisers entering the market but also due to increased ROI measurement that isn't possible with other forms of offline advertising.


Internet advertising up 38 percent in first quarter: study | Reuters.com

Google this week released a new tool that gives you information about search terms activity over a long period of time.

Google Press Center: Press Release

The company also introduced Google Trends, a new tool that enables users to examine billions of searches conducted on Google to gain insight into broad search patterns over time.

The tool can provide valuable insight to marketers, advertising, and public relation professionals about the constantly changing behavior of searchers and their behavior.

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